How It Works

Your website answers.
You get the lead.

Add one line of code and an AI assistant answers your website visitors from your own business info. It captures their name and phone or email, then emails you the transcript. Add missed-call text-back and AI voice when you are ready.

5 minSetup
24/7AI Coverage
$0Per-Chat Fees
What's included

Three ways to answer your customers.

Website chat is included on every plan. Missed-call text-back runs on the number you already have. AI voice is optional. Request it from your dashboard.

AI Website Chat

Answers visitors from your own info

One line of code puts a chat bubble on any site. You also get a hosted chat link and a QR code. The AI captures name and phone or email and emails you the transcript.

  • Live in about 5 minutes, no phone setup
  • Chat link and QR code included
  • Lead alert and transcript by email
  • Included on every plan, no per-chat fees
Included on every plan
Missed-Call Text-Back

Texts back within seconds

Your phone provider forwards missed calls to your PepperSend number. The caller hears a short notice, then the AI texts back and holds a two-way conversation.

  • Texts back within seconds
  • Full back-and-forth conversation
  • Collects the job details and the lead
  • Human takeover anytime
$0.03/SMS • 1,000 SMS included on Inferno
AI Voice

Live AI answers your calls

A managed AI voice agent picks up live, answers in your business name, and works from your knowledge base. Optional. Request it from your dashboard and we approve it.

  • Books appointments with Acuity connected
  • Flags emergencies and alerts you right away
  • Captures caller info before transfer
  • Works with the number you already have
$0.40/min • 600 min included on Inferno

Every lead in one place. Built-in contacts are included on every plan, with each lead's details and the full conversation. Want leads pushed to HubSpot, Salesforce, or Pipedrive? That is a $2,000 one-time custom integration. Contact us.

Anatomy of a missed call

What happens in the first 30 seconds.

A walkthrough of a missed call from start to finish: every system PepperSend triggers, in order.

1
0:00

The call comes in

A customer dials your business. If you turned on AI voice, the AI answers live. Otherwise your phone provider forwards the unanswered call to your PepperSend number, and the caller hears a short notice.

2
0:05

AI text-back fires

Within seconds, a text goes out from your PepperSend number. It is written from your business info, not a canned template, and asks the caller how you can help.

3
0:15

Caller replies, AI takes over

When the caller texts back, AI answers questions from your knowledge base, qualifies the lead, and books appointments if you have connected Acuity. The conversation continues until the inquiry is resolved or AI hands off to a human team member.

4
0:30+

CRM logs everything

Contact record created. Lead score assigned. Conversation transcript saved. AI notes summarize the inquiry. Owner gets an SMS notification. If you have a CRM integration, the lead is pushed to HubSpot, Salesforce, or your stack in real time.

By the numbers

Built for speed, compliance, and scale.

PepperSend is built for fast replies, compliance coverage, and plan capacity.

Response speed
Seconds

Texts go out within seconds of the call ending, so the caller is still thinking about you.

Compliance layers
4

Federal quiet hours (9pm-8am), Florida 3/day cap, Connecticut and Texas restrictions, all enforced in code on every outbound SMS. PepperSend's single-egress SMS compliance architecture runs a mandatory opt-out guard before every send. Fail-closed: if the check errors, the message is blocked.

Heat Scale plans
Pay-as-you-go $15 + usage Inferno $249

Pay-as-you-go has no included SMS, just $0.03 per message. Inferno includes 1,000 SMS and 600 voice minutes per month. All plans include AI website chat with no per-chat fees, AI text conversations, Knowledge Base training, lead capture, and built-in opt-out and quiet-hours handling.

Real conversation

This is what your customer sees.

An example conversation. The AI introduces itself as your business's AI assistant in its first message, answers from your business info, asks the right questions, and hands you the lead.

  • Identifies as AI assistant (TCPA-compliant)
  • Batches questions naturally, never an interrogation
  • Flags urgent jobs and notifies the owner
JP
Jake's Plumbing (888) 555-0142
Hi! This is the AI assistant for Jake's Plumbing. Sorry we missed your call. What can we help you with today?
2:14 PM
My kitchen sink is leaking pretty bad. Can someone come out today?
2:14 PM
Sounds urgent. I'll flag this as an emergency for the team. Can I get your name and the address?
2:14 PM
Sarah Chen, 422 Maple Ave
2:15 PM
Thanks, Sarah. I've marked this urgent and sent it to Jake. He'll call or text you shortly.
2:15 PM
Behind the scenes

The engine under the hood.

PepperSend isn't a canned chatbot. Website chat, text, and voice run on one production-grade system, with compliance and audit logging built in.

Carrier Layer

PepperSend texts from toll-free numbers that are already verified for business texting.

AI Layer

Replies come from your own business info, in the tone you choose: professional, friendly, or casual. Live calls run on a voice AI assistant.

Compliance Layer

TCPA opt-out enforcement, quiet hours, state-specific rules (FL, CT, TX), 4-year audit log retention.

Data Layer

Per-account knowledge base, contact records, chat transcripts, conversation history, and full call tracking.

FAQ

Common questions.

How does website chat work?

Add one line of code to your site and a chat bubble appears. You also get a hosted chat link and a QR code for signs and cards. The AI answers visitors from your business info, collects their name and phone or email, and emails you the transcript. It is included on every plan with no per-chat fees, and it needs no phone setup.

How does the text-back work?

Forward your unanswered and busy calls to your PepperSend number. Callers hear a short notice, then get a text from your PepperSend number within seconds. The AI keeps the conversation going and sends you the lead.

Does the AI voice agent actually answer my calls live?

Yes, once you turn it on. AI voice is optional. You request it in your dashboard and we approve it. It costs $0.40 per minute on Pay-as-you-go, or 600 minutes are included on Inferno. It answers in your business name, answers from your knowledge base, collects caller info, and books appointments if you have connected Acuity.

How does the CRM work?

Every caller is automatically added as a contact record with their phone, name (if captured), conversation history, lead score, and AI notes. The built-in CRM is free with every plan. Pushing leads to HubSpot, Salesforce, Pipedrive or another CRM is a one-time $2,000 custom integration. Contact us to scope it.

Do I need to change my phone system?

No. PepperSend works with any phone provider or cell carrier that supports call forwarding. Forward your unanswered and busy calls to your PepperSend number. You keep your number and your provider. Website chat needs no phone setup at all.

What happens if the AI can't answer a question?

PepperSend hands the conversation off to a human team member, flags the gap in the Knowledge Base inbox so you can train the AI, and alerts the owner with full context.

Is this TCPA compliant?

Yes. PepperSend texts from toll-free numbers that are already verified for business texting, handles STOP/HELP keywords automatically, keeps an opt-out audit log with 4-year retention, enforces quiet hours, and applies state-specific compliance rules (FL, CT, TX).

Put your website to work.

Add one line of code and your site starts answering visitors. Live in about 5 minutes, no phone setup. Plans from $15/mo.

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