PepperSend
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Your website answers. You get the lead.

An AI trained on your business answers every visitor's questions, day or night, then sends you their name, number, and what they need. One line of code. Live in 5 minutes.

  • Website chat
  • Missed-call text-back
  • AI voice
Start Free
From $15/mo
No contract
Live in 5 minutes
How it works
Visitor Asks
On your website, any hour
AI Answers
From your business info, instantly
Lead Captured
Name, number, and what they need
You Get It
Email alert, transcript, your CRM
30%
Calls Missed
Average share of inbound calls that go unanswered at small businesses (Source: industry research)
80%
Never Call Back
Of callers who reach voicemail won't leave a message or try again (Source: Forbes via destinationCRM)
5 min
To Go Live
Paste one line of code and your AI website chat is answering visitors. No phone setup needed.
$0
Per-Chat Fees
Website chat is included on every plan and never metered, from $15/mo.
What's included

One AI. Every way customers reach you.

Website Chat

Answers every visitor

A chat bubble on your site, a chat link, and a QR code for signs and cards. Answers from your business info and collects name, number, and need, 24/7.

Text-Back

Catches missed calls

Texts missed callers back within seconds from a number already approved for texting, then keeps the conversation going until the lead is captured.

AI Voice

Answers live calls

Greets callers, handles FAQs, and transfers to your team or follows up by text, in real time, 24/7.

Every lead lands in your PepperSend inbox with the full conversation. Need it in HubSpot, Salesforce, or Pipedrive? Add a custom CRM integration.

See exactly how it works
Industries

See it work for your business.

Click your industry.

Real Estate
Ecommerce
Plumbing / HVAC
Roofing
Law
Dental
Disaster Recovery
Apex Realty
AI assistant
AI Website Chat
Hi! I'm Apex Realty's AI assistant. Which property are you asking about?
The 4BR on Oak St. Is it still available?
Yes! $485k, 2,100 sqft, updated kitchen. I can request a showing for you. What's your name and best number?
New lead in your inbox
Sarah M. · (801) 555-4821
Interest: 4BR Oak St
Showing requested: Sat 2pm
Alert sent to owner
ShopFast
AI assistant
AI Text Conversation
Hi! This is ShopFast's AI assistant. Sorry we missed your call. What can I help with?
Do you have the Nike Air Max in size 11?
Yes, we have size 11 in black and white. Want me to text you the link to order?
New lead in your inbox
James R. · (702) 555-3310
Product: Nike Air Max sz 11
Link sent
Alert sent to owner
City Plumbing
AI assistant
AI Text Conversation
Hi, this is City Plumbing's AI assistant. Sorry we missed your call. What's going on?
My basement is flooding. I need someone now.
We handle emergency calls 24/7. What's your address? I'll get this to our on-call plumber right away.
New lead in your inbox
Mike T. · (385) 555-8820
Emergency: flooding
Address captured
Alert sent to owner
Peak Roofing
AI assistant
AI Text Conversation
Hi! This is Peak Roofing's AI assistant. Sorry we missed your call. How can I help?
I need someone to look at storm damage on my roof.
We do free storm damage inspections. What's your zip code so the team can check availability?
New lead in your inbox
Linda K. · (801) 555-9940
Storm damage inspection
Zip captured
Alert sent to owner
Johnson Law
AI assistant
AI Text Conversation
Hi, this is Johnson Law's AI assistant. Sorry we missed your call. What type of matter can I help with?
I was in a car accident last week and need a consultation.
We handle personal injury cases and offer a free 30-min consultation. What day works best for you?
New lead in your inbox
David C. · (435) 555-1120
Personal injury
Consult requested
Alert sent to owner
Bright Smile Dental
AI assistant
AI Text Conversation
Hi! This is Bright Smile Dental's AI assistant. Sorry we missed your call. Are you a current patient?
No, I'm looking for a new dentist. Do you take Delta Dental?
Yes, we're in-network with Delta Dental. What's your name? I'll let the office know you'd like a new patient exam.
New lead in your inbox
Emma S. · (801) 555-7730
New patient
Asked about Delta Dental
Alert sent to owner
ProRestore
AI assistant
AI Text Conversation
Hi, this is ProRestore's AI assistant. Sorry we missed your call. What type of damage are you dealing with?
We had a pipe burst. There's water everywhere.
We're available 24/7 for water damage emergencies. What's your address? I'll alert our on-call team right now.
New lead in your inbox
Tom W. · (385) 555-4460
Water damage emergency
Address captured, owner alerted
Alert sent to owner
How it works

From first question to captured lead
in minutes.

1

A customer reaches out

A visitor asks a question in your website chat, or a caller you missed gets a text. Both start a conversation right away.

0:00
2

The AI answers in seconds

It replies from your own business info, on your site or by text, so the customer has an answer before they try a competitor.

Seconds
3

It captures the lead

The AI keeps the conversation going, then collects the name, phone or email, and what the customer needs.

Minutes
4

You get the lead

You get an alert with the full conversation. The AI hands off to you whenever a customer asks for a person.

When ready
What you get

One AI for your website, your texts, and your phones.

01

AI Chat on Your Website

One line of code puts a chat bubble on any site, or share a hosted chat link and QR code. The AI answers from your business info, collects name and phone or email, and emails you the transcript. Included on every plan, no per-chat fees.

02

Real Conversations, Smart Handoff

Not a canned reply. The AI reads your business info and holds a real back-and-forth: it answers questions, collects the lead, and steps aside with full context when a customer asks for a person or a question needs you.

03

Keep Your Number and Your Provider

Forward unanswered or busy calls to your PepperSend toll-free number. Callers hear a short notice, then get a text from that number. No porting, no carrier switch. Works with any provider or cell carrier that supports call forwarding.

04

Optional Voicemail Line

Add your own greeting and callers can leave a message. PepperSend transcribes it, texts back a reply to what the caller actually said, not a generic "sorry we missed you," and emails you the transcript.

05

Knowledge Base from Any Source

Train the AI four ways: paste your content, add a website link, import a Google Doc, or upload a PDF, CSV, or Excel file. The AI structures it into a queryable Knowledge Base and uses it to answer visitors, texters, and callers accurately.

06

Optional AI Voice for Live Calls

Want calls answered live? Request AI voice in your dashboard. Once approved, it greets callers, answers questions, collects their info, and transfers to your team or follows up by text. $0.40/min, or 600 minutes included on Inferno.

07

Built-In Lead Capture, Optional CRM

Every lead lands in PepperSend's built-in contacts on every plan, with the customer's details and the full conversation. Want leads pushed to HubSpot, Salesforce, Pipedrive, or another CRM? That is a $2,000 one-time custom integration. Contact us.

08

TCPA-Compliant Messaging

Built-in opt-out handling, quiet hours, and a complete audit trail. PepperSend texts from toll-free numbers that are already verified for business texting. Tracks the FCC's revoke-any-reasonable-manner rule (active since April 11, 2025) and the broader Revoke-All provision taking effect January 31, 2027.

No system switch required

Works with what you already have.

Start with website chat today. Add missed-call text-back whenever you are ready.

Skip the phone setup

Website chat needs no phone number and no forwarding. Add one line of code, or share your chat link and QR code, and you are live.

Keep your number

Forward unanswered and busy calls to your PepperSend toll-free number. Works with any phone provider or cell carrier that supports call forwarding.

Need your leads in a specific CRM? Custom CRM integrations are a $2,000 one-time add-on. Tell us which one

Who it's for

Built for businesses that can't afford to lose a lead.

🔧

Plumbers

Emergency calls, after-hours jobs, and weekend requests captured 24/7 without a call center.

Learn more ❄️

HVAC Companies

Seasonal surges mean missed calls cost thousands. PepperSend scales automatically during peak demand.

Learn more 🏠

Realtors

Qualify buyer and seller leads while you're in a showing. Never miss a hot prospect again.

Learn more 🦷

Dental Offices

Answer insurance questions and take appointment requests while your front desk is with a patient.

Learn more ⚖️

Law Firms

Capture new client inquiries when you're in court, in a meeting, or off the clock.

Learn more
🏥

Medical & Wellness

Clinics, therapists, and specialists that need after-hours coverage without an answering service.

Any business that gets questions
Pricing

AI answering service pricing from $15/month.

Live answering services charge $200 to $500 a month. PepperSend starts at $15.

Pricing calculator

Build your plan

Slide to your expected volume. We'll match you to the cheapest plan and show the monthly total. Website chat is included on every plan and never metered.

Every back-and-forth text the AI sends
200 messages
Live AI voice calls answered by PepperSend
0 minutes
Recommended plan
Pay-as-you-go
$15 /mo
$15 base
Start with this plan
Mild
$15/mo
+ $0.03/SMS, $0.40/min voice
  • AI website chat, chat link and QR code (no per-chat fees)
  • AI missed call text back
  • Optional AI voice for live calls
  • Knowledge Base training
  • Lead inbox with built-in contacts
  • Full dashboard
Get Started
Most Popular
Inferno
$249/mo
1,000 SMS + 600 voice min/mo
  • Everything in Mild
  • 1,000 SMS messages/month
  • 600 AI voice minutes/month
  • Multi-location support
  • White-label branding
  • Dedicated account manager
Get Started
Add-on

CRM Integration

Want leads in the CRM you already use? We build a custom integration that pushes each lead and its conversation to HubSpot, Salesforce, Pipedrive, or another CRM.

  • HubSpot, Salesforce, Pipedrive
  • Built for your CRM
  • One-time fee, works on any plan
Starts at
$2,000
one-time setup
Contact Us
Payments by Stripe Toll-Free Verified SSL Encrypted TCPA Compliant
Month to month. No contract. Cancel anytime.
How we compare

Missed call text back software comparison

Feature PepperSend Enzak Emitrr
Keep Existing VoIP Carrier Yes Yes Partial
Two-Way AI Conversation Yes No (Static) Yes
Custom Knowledge Base Yes No Not published
AI Voice Assistant Yes No Yes
CRM Integration Yes No Limited
Starting Price $15/mo $99/mo Not published (~$42/mo)
See full comparisons: vs Enzak  ·  vs Emitrr  ·  vs GoHighLevel  ·  vs Grasshopper  ·  vs Quo (formerly OpenPhone)  ·  vs Weave  ·  vs ServiceAgent
All comparisons in one place →
What is an AI answering service? An AI answering service answers customers for you, with no human agents and no hold music. PepperSend's AI chats with visitors on your website, texts back callers you miss, and can answer calls live. Every lead goes to your inbox with the full conversation.
FAQ

Frequently asked questions

How does PepperSend's AI chat work on my website?
Paste one line of code into your website. It works with WordPress, Wix, Squarespace, and any site that lets you add code. A chat bubble appears on every page, and the AI answers visitors from your business information, like your services, hours, and prices. When someone leaves a name and a phone number or email, you get an email alert with the full conversation. It is included on every plan, with no per-chat fees.
Do I need a new phone number to use PepperSend?
No. Website chat works without any phone number. If you also want missed callers texted back, PepperSend gives you a toll-free number that is already approved for texting, and you forward your unanswered calls to it. Your customers keep calling your regular number.
What is missed call text back and how does it work?
Missed call text back is an automated software feature that sends a text message to a caller when a business cannot answer the phone. Advanced systems use AI to detect the missed call, send a personalized text within seconds, and continue a two-way conversation to capture the lead.
How much do missed calls really cost?
About 30% of business calls go unanswered, and 80% of callers who reach voicemail never call back. Many of those callers try a competitor next. Texting them back within seconds, with a real answer, gives you a second chance at the job.
How is PepperSend different from other text back tools?
Most built-in missed-call texts are one fixed message, and AI replies are often a paid add-on or a separate product. PepperSend includes AI text conversations on every plan with no add-on. It answers on your website first, then texts back missed callers and holds a real two-way conversation from your business info. You keep your number and your provider.
How much does missed call text back software cost?
Missed call text back software typically costs between $30 and $100 per month depending on the provider and conversation volume. PepperSend's Mild (pay-as-you-go) plan is $15 per month plus $0.03 per text, with AI website chat included, making it accessible for small businesses and solo operators.
How much does an AI answering service cost?
Live answering services typically charge $200 to $500 a month, plus per-minute fees for agent time. PepperSend starts at $15/month on Mild (pay-as-you-go: website chat included, plus $0.03 per text and $0.40 per AI voice minute), or $249/month on Inferno with 1,000 texts and 600 voice minutes included. It answers 24/7, with no hold times.
Can missed call text back work with RingCentral?
Yes. No integration is needed. PepperSend works with any phone provider or cell carrier that supports call forwarding, including RingCentral. Forward your unanswered and busy calls to your PepperSend number. Callers hear a short notice, then get a text from your PepperSend number. You keep your number and your provider.
How long does it take to set up?
About 5 minutes for website chat. Add your business info (paste text, a website link, a Google Doc, or a PDF, CSV, or Excel file), then paste one line of code on your site. To add missed-call text-back, forward your unanswered calls to your PepperSend number.
What happens when the AI can't answer a question?
PepperSend hands off when it should. When a customer asks for a person, when the AI is not confident in an answer, or when a lead is captured, the right person on your team gets an alert with the full conversation. The customer gets a smooth handoff and you pick up with full context.
Is PepperSend an AI virtual receptionist or answering service?
Yes. PepperSend is an AI receptionist that answers customers on your website, texts back callers you miss, and can answer live calls. Live answering services cost $200 to $500 a month and use human agents. PepperSend replies within seconds, 24/7 including after hours and weekends, and sends every lead to your inbox with the full conversation, for a fraction of the cost.
Does PepperSend work with my CRM?
Every plan includes built-in contacts with lead capture: each lead's name, phone or email, what they need, and the full conversation. If you want leads pushed into HubSpot, Salesforce, Pipedrive, or another CRM, PepperSend builds that as a custom integration for $2,000 one-time. Contact us to scope it.
How does AI Voice work?
AI voice is optional. Request it in your dashboard, and once PepperSend approves it, the AI answers your forwarded calls live: it greets callers, answers questions from your business info, collects their details, and transfers to your team or follows up by text. It costs $0.40 a minute, or 600 minutes are included on Inferno. You keep your number and your provider.
Can the AI answer questions about my products or listings?
Yes. You add your product catalog, listings, services, or pricing to PepperSend's Knowledge Base. The AI uses it to answer customer questions accurately, whether that's a property price, a product size, a service area, or your hours.
What industries does PepperSend work for?
PepperSend works for any business with a website or a phone line: real estate, ecommerce, plumbing, HVAC, roofing, law firms, dental practices, disaster recovery, and more. If customers ask you questions and sometimes wait for an answer, PepperSend handles the first reply.

Put an AI on your website today. Add text-back and voice when you are ready.

Start Free Talk to Sales
Plans from $15/mo Add chat to any website Keep your number and your provider Live in 5 minutes