AI Website Chat

An AI chatbot for your small business website

Your website answers. You get the lead. Add one line of code and an AI assistant answers every visitor from your own business info, day or night, then emails you their name, phone or email, and the full chat.

5 minSetup
24/7Answers
$0Per-Chat Fees

What is AI website chat?

AI website chat is a chat bubble on your site that answers visitors with AI instead of a person. PepperSend's version answers from your own business info, asks for the visitor's name and phone or email when they want a quote, a callback, or a person, and emails you the lead and the transcript. It is included on every plan, from $15/mo.

One AI, three places

A chat bubble, a chat link, and a QR code.

All three open the same AI, trained on your business. Use the one that fits where your customers find you.

Chat bubble for your website

Paste one script tag and a chat bubble appears on every page. It opens in a panel on desktop and goes full screen on phones. You can match the bubble color to your brand.

<script src="https://peppersend.com/chat-widget.js" data-account="YOUR-ID" async></script>

Hosted chat link

Every account gets its own mobile-friendly chat page. No website needed. Put the link in your Google Business Profile, Instagram bio, Facebook page, email signature, or text replies.

QR code chat

Download your QR code as PNG or SVG. Customers scan it and land in your chat. Print it on yard signs, truck wraps, flyers, menus, business cards, and front-desk signs.

What visitors see

It answers, then it gets you the lead.

An example chat on a landscaping company's website. The chat opens by saying it's an AI assistant, answers from the business info, and asks for contact details instead of guessing at a price.

  • Introduces itself as your business's AI assistant
  • Answers from your Knowledge Base, hours, and tone
  • Never promises prices or times that aren't in your info
  • Emails you the lead, then the full transcript
SL
Summit LandscapingAI assistant • replies instantly
Hi! I'm Summit Landscaping's AI assistant. Ask me about services, hours, or pricing, or leave your info and we'll follow up.
Do you do weekly mowing in Sandy?
Yes, we offer weekly mowing in Sandy from April through October. Pricing depends on the size of the yard, so the team quotes each one. Want me to set up a quote?
Sure
Great. What's your name, and what's the best phone number or email for the quote?
Dana, (801) 555-0199
Thanks, Dana. I've sent your request to the team, and they'll reach out with your quote.
Emailed to the owner: New lead from website chat. Dana, (801) 555-0199, weekly mowing quote in Sandy.
Setup

How to add an AI chatbot to your website.

About 5 minutes, start to finish. No phone setup, no developer.

1

Create your account

Sign up and your chat page is already on. Every new PepperSend account starts with website chat.

2

Add your business info

Paste text, add your website URL, link a Google Doc, or upload a PDF, CSV, or XLSX file. Set your business hours and pick a tone: professional, friendly, or casual. Add custom instructions for anything the AI should always or never say.

3

Paste one line of code

Copy the script tag from the Website Chat and QR Code card in your dashboard and paste it into your site's footer or custom code area. The bubble shows up on every page.

4

Share the link and QR code

Add the hosted chat link to your social profiles and email signature. Print the QR code anywhere customers see your name.

5

Get leads by email

When a visitor shares their name plus a phone number or email, you get a lead alert. A few minutes after the chat goes quiet, you get the full transcript. Leads with a phone number are saved to your built-in contacts.

WordPressPaste the tag into your theme's footer, or use a header and footer code plugin.
WixAdd it as custom code in your site settings, set to load on all pages.
SquarespacePaste it into Code Injection, in the footer section.
Shopify and other sitesPaste it just before the closing body tag in your theme. Some site builders only allow custom code on paid plans.

No website? Use the hosted chat link and QR code on their own.

Compare

AI chat vs live chat vs a contact form.

Most small business sites have a contact form or a live chat box nobody is watching. Here's how they stack up.

Contact formStaffed live chatRule-based chatbotPepperSend AI chat
Answers after hoursNo, waits for youOnly if someone is on shiftYes, from fixed menusYes, 24/7
Answers real questionsNoYesOnly the questions you scriptedYes, from your business info
Captures the leadIf the visitor fills it outIf the agent asksSometimesAsks for name plus phone or email
Your timeReply to every formSomeone watching the inboxBuild and update flowsKeep your business info current
CostFreeStaff hoursVariesIncluded on every plan, from $15/mo

Comparing chat with phone answering too? See AI voice agent vs chatbot.

Pricing

Website chat is included. No per-chat fees.

Chats don't use texts or voice minutes and aren't metered. Month to month, no contract, cancel anytime.

Pay-as-you-go

$15/mo

AI website chat, hosted chat link, and QR code included. Add missed-call text-back at $0.03 per SMS and AI voice at $0.40 per minute if you want them.

Inferno

$249/mo

Website chat included, plus 1,000 SMS and 600 AI voice minutes per month, multi-location support, and per-team-member AI knowledge bases.

See full pricing

When customers call instead

Add missed-call text-back and AI voice when you're ready.

The same AI can text back callers you miss and, if you turn it on, answer calls live. PepperSend works with any phone provider or cell carrier that supports call forwarding. Forward your unanswered and busy calls to your PepperSend number. You keep your number and your provider.

By industry

Built for businesses that are busy doing the work.

Your AI learns your services, service area, and hours, so it answers like it knows your business.

FAQ

Common questions.

Does website chat cost extra?

No. AI website chat is included on every PepperSend plan, starting at $15 per month, with no per-chat fees. Chats do not use SMS or voice minutes and are not metered.

Do I need a website to use it?

No. Every account gets a hosted chat link and a QR code that open your chat on its own mobile-friendly page. Put them on social profiles, signs, flyers, business cards, and vehicles.

Does it work with WordPress, Wix, and Squarespace?

Yes. The chat bubble is one script tag, so it works on WordPress, Wix, Squarespace, Shopify, or any site that lets you add custom code. Some site builders only allow custom code on paid plans.

Will the AI make up prices or promise appointments?

No. The AI answers from your Knowledge Base, hours, tone, and custom instructions. It does not promise prices, availability, or appointment times that are not in your business info. When it cannot answer, it takes the visitor's contact details so you can follow up.

Do visitors know they are chatting with an AI?

Yes. The AI introduces itself as your business's AI assistant. Visitors are never told they are talking to a person.

How is AI website chat different from live chat?

Live chat needs a person watching the inbox, so nights, weekends, and busy hours go unanswered. AI website chat answers every visitor right away, 24/7, from your own business info, and sends you the lead by email.

Can I add missed-call text-back later?

Yes. Missed-call text-back and AI voice are optional next steps in the dashboard. They work with any phone provider or cell carrier that supports call forwarding, and you keep your number.

Put your website to work tonight.

One line of code, about 5 minutes, and your site starts answering visitors and sending you leads. Plans from $15/mo.

Start Free See pricing